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canada goose Tags fenty beauty Rihanna See other tags Tags Here’s why the shady response from cosmetic brands to Fenty Beauty isn’t surprising Beauty brands have begun pandering to the minority in an attempt to appear more diverse. By Fionnuala Jones Sunday 24 Sep 2017, 6:00 PM Sep 24th 2017, 6:01 PM 7,699 Views 3 Comments http://canada goose jackets uk/3606469 Share26 Tweet Email SHE CAME, SHE saw, she conquered. Source: PA Wire/PA ImagesRihanna’s eponymous makeup line Fenty Beauty has taken the world by storm. While the quality of the products is certainly being raved about, it’s the shade range that’s been drumming up a substantial amount of buzz.Yep. Fenty Beauty boasts 40 foundations, in what as being regarded as a substantial step towards greater inclusivity within the beauty industry. 40 shades! A post shared by Rihanna Daily ❤️ Fenty Beauty (@rihannadailybeauty) on Sep 3, 2017 at 8:23am PDT A post shared by Acondria (@acondria) on Sep 16, 2017 at 7:45am PDTBut have you noticed anything about the recent TV spots from pharmacy (or ‘drug store’ if you’re from out foreign) brands in the wake of the release?L’Oréal’s True Match Foundation, which has 28 shades buchholz-net , has relegated spokesperson Cheryl to the final few seconds of its #YoursTruly TV ad. Now, beauty influencers Gary Thompson and Patricia Bright take centre stage. · A year ago today I was part of the incredible True Match #YoursTruly campaign that stands for Diversity · 5 new shades with 5 new faces, @neelamkg @munroebergdorf @lizlizlive @mercedesfbenson @breenylee⠀ ⠀ · I’m really proud to be part of this beautiful campaign⠀⠀ · It's so beautiful to see all shades and sexes be represented in the world of beauty today. When I was growing up I didn't have that role model to look up to. Now @lorealmakeup has now made this possible for everyone. · My shade is 9C⠀ · #AllWorthIt ⠀ · #YoursTruly ⠀ · @lorealmakeup⠀ A post shared by Gary Thompson (@theplasticboy) on Aug 27, 2017 at 3:22am PDTSimilarly, black model Jourdan Dunn is the focus Maybelline’s latest TV spot for their SuperStay Matte Ink liquid lipsticks. Source: SIPA USA/PA ImagesLast week, on the heels of the launch of Fenty Beauty www.buchholz-net.de , Insecure mastermind and star Issa Rae was named the new face of CoverGirl.“I remember being an awkward black girl in high school, reading the pages of my favorite magazines, casually flipping through @COVERGIRL ads, singing their slogan in my head,” she wrote on Instagram, announcing her new post.Never EVER in my life did I imagine I’d be one.” I remember being an awkward black girl in high school, reading the pages of my favorite magazines, casually flipping through @COVERGIRL ads, singing their slogan in my head. Never EVER in my life did I imagine I'd be one. I am SO honored and SO excited for what’s to come. Visit @COVERGIRL to learn more #COVERGIRLMADE A post shared by Issa Rae (@issarae) on Sep 12, 2017 at 6:17am PDTSurely this is a good thing though? Yes, obviously. Representation has been a huge issue within the beauty industry, and the more brands do to show men and women of all skin colours that makeup is for them, the better.It just all seems a bit too … Coincidental, doesn’t it?Brands seem to be waking up to diversity because they’re finally recognising the financial potential within the market. It’s a cynical way of looking at it, but it’s seemed opportunistic and transparent from some brands to say the least.Prior to this, brands reasoned that they couldn’t produce more shades of a product because the demand simply wasn’t there: serve the majority, forget the minority. Rather, the contrary is true – the demand has always been there, just never catered for. (In America alone, African-Americans hold a buying power of an estimated $1.3 trillion).Fenty Beauty proved this. There was such appetite for the foundation upon its initial launch that a handful of the darkest shades almost immediately sold out, The Cut reported.  The family's all here. Tell us what shade you are below. @sephora. Not sure yet? We got you. Peep our shade finder on www.fentybeauty.com. A post shared by FENTY BEAUTY BY RIHANNA (@fentybeauty) on Sep 19, 2017 at 5:27am PDTRihanna has positioned herself as someone who genuinely understands the impact that inclusive representation can have. But she’s done more than slap men or women of colour on an ad and call it a day. She’s followed up, and made the product to match.L’Oréal might have rejigged their ad and given themselves a pat on the back, but only recently, the brand was embroiled in controversy for sacking one of its mixed race models.Munroe Bergdorf was dropped by the French company after she posted about the “racial violence” of “ALL white people” on Facebook.She wrote: “Because most of ya’ll don’t even realise or refuse to acknowledge that your existence, privilege and success as a race is built on the backs, blood and death of people of colour.Your entire existence is drenched in racism. From micro-aggression to terrorism, you guys built the blueprint for this s***. Come see me when you realise that racism isn’t learned, it’s inherited and consciously or unconsciously passed down through privilege.”However, she’s since been snapped up by Illamasqua.We stand with @MunroeBergdorf #IStandWithMunroe #Illamafia #Loreal pic.twitter.com/s5crhWT35t— Illamasqua (@Illamasqua) September 1, 2017 Source: Illamasqua/TwitterA L’Oréal Paris UK Spokesperson told The Sun online: “L’Oréal supports diversity and tolerance towards all people irrespective of their race, background, gender and religion.We believe that the recent comments by Munroe Bergdorf are at odds with those values, and as such we have taken the decision to end the partnership with her.“L’Oréal remains committed to celebrating diversity and breaking down barriers in beauty,” they concluded.With this statement, however, L’Oreal’s motives become transparent – when diversity is trendy and convenient, they seem happy to piggyback on it. Otherwise, they want no part in it, because it’s too controversial. All this, while Cheryl remains in place as key spokesperson for the brand despite being found guilty of assaulting a black toilet attendant in 2003.For brands like Maybelline and L’Oréal, to quote JoJo, it could well be a case of ‘too little, too late’.canada goose outlet is on Instagram! canada goose parka

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